Cloud Computing and Big Data: Perfect Partners

Chicago IT Services

Everyone these days is talking about big data: how it revolutionizes sales, how it tells us about customers and clients, and how it's essential for operating in today's fast-paced business environment. But what people are only just now beginning to realize is that big data can be facilitated—pardon the pun, but big time—by cloud technology.

This isn't just a marrying of two buzzword phrases—cloud computing and big data. It's more than that. It's a radical reexamination of our data-collection paradigms, and how simple it can be to collect, store, and analyze big data.

Cloud Computing and Big Data: What's the Connection?

Before we begin, let's get one thing out of the way: big data and cloud computing are both too often considered luxuries of the big business. This just isn't so with today's affordable technology solutions, especially if you consider outsourcing cloud services. Big data and cloud computing are available to virtually any computer, and here's why.

We Have More Data Than Ever

Information Week recently reported that more businesses are beginning to use big data simply because it's available to more companies than ever. The amount of data available to even the smallest business has skyrocketed in recent years due to how we use technology and social media. Have a Facebook page? You suddenly have demographic information available to you based on who likes your page. Run a storefront? You have access to when your sales peak, and can even draw conclusions about why.

Here's the thing, though: raw data like this and the analytic tools related to them can be useless to smaller firms without the cloud. Without the on-premise ability to analyze, organize, and store this data, it's useless. It can be costly to house the talent and hardware necessary to take advantage of this information, but with the cloud, it doesn't have to be.

If you're considering upgrading your company's data storage and collection, give us a call. We're happy to help.

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